hauck – a history of over 100 years of agility

1923 Originally, the company was founded by Felix Hauck as a basketry​.

1950er The product range has been in constant development. The bassinets were followed by footmuffs.​

1960er hauck was the first nursery brand to source products from outside Germany.​

1970s The collection is expanded to include cots and prams, which very quickly become sought-after nationwide.

1980er hauck became the first licensee of Disney in the German nursery segment. Together, hauck and Disney will celebrate their 100-year anniversary in 2023.​

1990er hauck proved again the ability to re-invent itself, this time as a pioneer in channel distribution: In the 90s, it started to supply the department stores KARSTADT and KAUFHOF.​

2000er hauck was the first company in the industry to sell its baby and children's products through amazon.de, shortly after the platform went online.​

2010er Other product premieres such as our various value sets further improved hauck’s leading position on the market.​

2020er An investment of the private equity company AVEDON Capital Partners B.V. now aims to further develop the business model and accelerate the growth.​ The corporate group is growing by adding the sourcing company Euret and the trading platform babyartikel.

2023 hauck is celebrating the 100th anniversary and expanding the product portfolio to become the most caring newborn companion with a 360-degree product portfolio around babies.